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Partner Lead API

Request URI

Request URI Supported Methods
/partner/v2/policy/lead POST

Request Body

Name Description Required Schema
requestParam Request object to customize the request. Yes LeadRequest

Request Example

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curl -X POST '{host}/partner/v2/policy/lead' \
-H 'x-api-key: {x_api_key}' \
-H 'Content-Type: application/json' \
-d '{payload}'
payload
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{
  "channel": {
    "channel_id": "novo",
    "integration_type": "direct"
  },
  "application": {
    "drivers": [
      {
        "name": {
          "first_name": "John",
          "last_name": "Doe",
          "middle_name": "Michael",
          "suffix": "Jr."
        },
        "dob": "1980-05-05",
        "gender": "male",
        "marital_status": "single",
        "contact_info": {
          "phone": "4081234567",
          "email": "example@gmail.com"
        },
        "relation_to_pni": "self",
        "address": {
          "address_line_1": "123 Main St",
          "address_line_2": "Apt 4B",
          "city": "Phoenix",
          "state": "AZ",
          "zip": "85001",
          "country": "USA"
        },
        "residence": {
          "type": "own_home",
          "length_in_months": 12
        },
        "education": "bachelor",
        "occupation": {
          "code": "010",
          "description": "homemaker"
        },
        "driver_license": {
          "id": "D12345678",
          "state": "AZ",
          "years_licensed": "3",
          "type": "personal",
          "status": "active_valid"
        },
        "student_profile": {
          "is_good_student": true,
          "is_distant_student": true
        },
        "incident_history": [
          {
            "code": "AAF",
            "incident_date": "2023-05-15",
            "is_at_fault": true
          }
        ],
        "prior_insurance": {
          "effective_date": "2022-01-01",
          "expiration_date": "2022-12-31",
          "carrier": "Acme Insurance Co.",
          "bi_coverage": "25/50"
        },
        "credit_rating": "good",
        "had_driver_training": true
      }
    ],
    "vehicles": [
      {
        "vin": "1C6SRFFT6KN855186",
        "make": "Chrysler",
        "model": "300 (LX)",
        "year": 2023,
        "usage": {
          "primary_use": "commute",
          "annual_mileage": 12000
        },
        "ownership": {
          "type": "own",
          "length_in_months": 24
        },
        "is_ride_sharing": false
      }
    ],
    "coverage": {
      "policy_coverage": {
        "bi": "50/100",
        "pd": "25",
        "um": "25/50",
        "uim": "25/50",
        "med": "1000_per_person",
        "umpd": "50"
      },
      "vehicle_coverage": [
        {
          "coll": "250_ded",
          "comp": "250_ded",
          "rent": "50_per_day_1500_max",
          "tow": true,
          "loan_payoff": false,
          "full_glass": true,
          "acpe": 1500,
          "umpd": "100"
        }
      ]
    },
    "ubi": {
      "participation_option": "monthly_adjust"
    },
    "effective_date": "2024-01-01"
  },
  "tracking": {
    "click_id": "abc123-click",
    "integration_click_id": "abc123-integration-click",
    "channel_lead_id": "0196596a-e597-7782-89f7-481a9512fcfa",
    "universal_lead_id": "ed9f4204-f1b3-4c8d-a64e-bbb28b92f001",
    "traffic_source": "facebook",
    "traffic_medium": "paid_social",
    "campaign_id": "fb_az_auto_q2",
    "campaign_name": "Facebook Q2 Auto - Arizona",
    "creative_id": "fb_cr_bluecar_img1",
    "source_id": "aff_56789",
    "submission_url": "https://www.mediapartner.com/quote",
    "consumer_source_ip": "203.0.113.22",
    "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_2 like Mac OS X)"
  },
  "pricing": {
    "lead_price": 6.75,
    "bid_price": 9.00,
    "currency": "USD",
    "pricing_model": "cpl",
    "pricing_source": "Beacon"
  },
  "compliance": {
    "tcpa_consent": true,
    "consent_timestamp": "2025-05-05T18:29:58Z",
    "consent_source": "beacon",
    "consent_language": "I agree to be contacted by phone, SMS, and email about insurance offers.",
    "privacy_policy_url": "https://mediapartner.com/privacy"
  }
}